Companies want to put themselves at the top of the page in terms of search engine results. That means having an SEO strategy that implements rising trends. What is SEO? SEO or Search Engine Optimization is a method used by search engines, such as Google and Bing, use algorithm that rank websites based on certain criteria. Here’s a few SEO trends to take note of so that your business can get the coveted #1 ranking, or perhaps even position zero.

Voice Search

Virtual assistants are seeing a rise in usage among consumers. With Amazon Echo and Google Home becoming more popular, and people using mobile assistants more regularly, voice search is on the rise also voice typing/searching on mobile. Future outlook says the number could rise to 50% by 2020. This shift from text to speech is changing the way search engines display results. When searching through text, people use shorter phrases. But when people speak, they are far more likely to use a longer search queries. That means understanding long tail keywords and natural language. To make your brand more relevant, your content must become more specific and understand the intent of a consumer’s searches.

Mobile First Indexing 

Google is beginning to prioritize mobile over desktop. Your website will now be ranked via the mobile site for both mobile and desktop. This means that companies need to make sure that mobile versions are optimized correctly. They have to a responsive design that is easily accessible on both cellphones and computers. A good way to work through this possible issue is to implement Progressive Web Apps. With PWAs, sites can work like regular mobile apps but without the hassle of downloading from the App Store. They are faster, more reliable and less data draining. Most importantly, they are less prone to errors which makes search rankings higher.

SERP (Search Engine Results Page) Features

 

There are many of SERP features. What exactly are these features? They are rich snippets, like review stars, paid results, universal results, and knowledge graphs, such as info in panels or boxes. Other options include image packs,shopping results,guides, and videos. Usage is on the rise, meaning maintaining the highest ranking on traditional results simply does not cut it anymore. Businesses need to make use of SERP features and know how they work in order to gain dominance on the results page. Check your ranking in these features and monitor them to make sure they aren’t stealing traffic. Personalization is also on the rise. They are based on user data to make multiple results more focused on the individual. While that makes it harder on businesses, it just means making certain that users make your website part of their relevant data.

SEO has been rapidly changing for years. With Google constantly changing its algorithm, businesses must always be aware of how to stay in the top rankings. Not only must they be aware of algorithms, but also how people  make their searches. Whether its through voice search or on mobile, information must be attained fast and accessible. New technology is always on the rise. Google is always trying to perfect itself in giving the best results. Businesses need to stay up-to-date and keep perfecting their own websites to offer relevant content. The future is always evolving, and so marketing strategies must evolve with it or get lost on the second page.

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